Cheap Indian car bedecked with gold, silver aims to drive marketing
The world's most inexpensive automobile augmented its value more than 1,500-fold by taking on precious metals and jewels, according to Yahoo.
The goal of Indian carmaker Tata also is to boost sales of the two-door Nano micro-car, a vehicle that retails for $3,000. So why not cause a publicity stunt to reach those ends? The $4.6 million upgrade is more than 1,533 times what the People's Car costs. The car company's chain of GoldPlus jewelry stores had karigars, who are craftsmen, embellish the car with various precious metals.
"It's only meant to travel around to showcase the Indian karigar's expertise," chairman Bhaskar Bhatt with Tata told the news service.
The car holds 194 pounds of 22-karat gold, 33 pounds of silver and 10,000 precious and semi-precious stones.
The tricked out car will spend the next six months promenading about India where roughly one in three of the nation's poor people survive on 50 cents per day.
Friday is likely to see gold prices sliding in response to preoccupations about the euro zone's sovereign debt scourge being trumped by a U.S. manufacturing report noting better than anticipated data, Bloomberg reports.
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